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Saturday, Sep 6, 2008
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FEATURED ARTICLE
Catch a tiger by the tail
It's about mastery of selling skills, relationships and in-depth product knowledge of their market segements
June 2008
February 2008
Features
Wise up
By: Judi Glova
How to develop a mentor-student relationship
Made to order
By: Matthew Herman
A look at some tasty catering options
Speak up, stand out
By: Cyndi Maxey, Kevin E. O'Connor
Twelve ways to make your mark on a panel
Short but sweet
By: K.C. Warner
A practical approach to evidence-based selling
Feature
Help is on the way
By: Robin L. Winter-Sperry
Medical science liaisons to the rescue
Columns
What if?
By: Neil Berliner, MD
"Behind the counter" drugs: Part 2
January 2007
Features
Elected coverage
By: Christian Pinsonault
Healthcare and the 2008 presidential race
MD spotlight
By: John Kuchna, Renee de Gennaro
Tomorrow's rep, tomorrow's market
Tomorrow's rep, tomorrow's market
Feature
Analyze this
By: Mark Vitello, Michael Kessler, Peter Shaw
Increasing sales force effectiveness through a doctor-focused team
Columns
Incoming class
By: Neil Berliner, M.D.
"Behind the counter" drugs: Part 1
Survey
What impact do you expect the new PhRMA Code of Conduct to have on your job?
The code is mostly window dressing and will have no impact at all
The code will have only minimal impact on selling
It will have a significant positive impact on myself and the industry
The code will have a major negative impact on how I perform my job
The code is mostly window dressing and will have no impact at all
13%
The code will have only minimal impact on selling
50%
It will have a significant positive impact on myself and the industry
6%
The code will have a major negative impact on how I perform my job
31%
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