Fill 'er up Pull through your product at the point of sale Nov 1, 2007 By: Gwen McLean

In today&s healthcare marketplace, in which drug reimbursement is often dependent upon formulary preferences and pharmacy benefit designs, retail pharmacists may influence whether a prescription written for your product gets filled. Bottom line – this is why you need to understand the world of retail pharmacy. Sales and market share are measured by prescriptions filled, not written. Thus, to succeed in getting your products filled, you need to pull through your products at the point of sale.

While physicians in your territory will always be your primary sales targets, never lose sight of the fact that the retail pharmacist deserves a regular slot on your call schedule.

Another member of the team Improving your relationship with the pharmacist can be a prescription for success Oct 1, 2005 By: Sally Bacchetta

Improving your relationship with the pharmacist can be a prescription for success.

New alliances Selling to the retail pharmacist under medicare Part D Sep 1, 2005 By: Tony Pinsonault

Selling to the retail pharmacist under medicare Part D.

Pharmacists have a lot of say in the day-to-day prescribing habits of physicians.

Working with pharmacists to influence doctors.

Why reps can't afford to skip pharmacy visits.

The role of the pharmacist has moved more toward knowledge of the product, and interaction with the patient.

Calling on the retail pharmacist is as important, and perhaps more important, than it was years ago.