What doctors do during emergencies
Nov 1, 2006
By:
Neil Berliner, M.D.
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Many questions must be considered to assess our ability to manage emergencies. What types of disasters must we be ready for? What are the roles of the various players in this system? Are we any better prepared than we were before 9/11?
A look at off-label prescribing
Nov 1, 2006
By:
Jane Y. Chin
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The prevalence of off-label prescribing can make navigation within the physician community fraught with regulatory risks.
Successful specialty reps offer great advice on joining their profession
Nov 1, 2006
By:
Rick Rosenthal
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Whether you currently work as a specialty representative or plan to transition to specialty sales in the future, you can seize the opportunities all around you and create the rewarding career you desire.
The latest in medically relevant gifts
Nov 1, 2006
By:
Julie E. Williamson
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Not only can a well-thought-out, practical gift help physicians perform their jobs more effectively, but it can also help the rep who presents it leave a favorable impression.
Solution or access barrier?
Nov 1, 2006
By:
Gwen McLean
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Many companies are adopting e-sampling as a way to make the sampling process more efficient. But do these new sampling methods hurt a rep's chances for face time with the physician? Not if reps take advantage of their unique benefits.
The electronic medical record: Part 2
Oct 1, 2006
By:
Neil Berliner, M.D.
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Today, technologies exist that can eliminate manual prescribing altogether, but there are also many barriers that prevent widespread adoption of those technologies.
The electronic medical record: Part 1
Sep 1, 2006
By:
Neil Berliner, M.D.
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The electronic medical record: Part 1
What reps and managers have to say about team selling
Sep 1, 2006
By:
Jim McGuire, Patricia Strandboge
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Getting all members of the team talking and on the same page is vital to success.
The underrated importance of a timely note
Jun 1, 2008
By:
Neil Baum
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In addition to superior pharmaceutical products, the success of a pharmaceutical representative is based on his or her ability to communicate. Essentially, this success is part and parcel of your skills at imparting your knowledge and information to your customers, i.e., your physicians.
